USSA Introduces New Partnership With Buff Inc.

2016-01-18 15:59

SANTA ROSA, CA (Jan. 19, 2016) – The U.S. Ski and Snowboard Association (USSA) is proud to announce its partnership with Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for snow and outdoor enthusiasts. BUFF® has developed a new collection featuring the logos and colors of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.

The USSA Collection includes five technical BUFF® products. A portion of each sale from this licensed BUFF® collection goes to the USSA and supports winter athletes to help them achieve their dreams and support their dedication to excellence on the mountain. 

“The BUFF® USSA collection celebrates and supports the skiing and snowboarding teams that mean so much to young athletes and Olympic fans across the nation,” said Shirley Choi Brunetti, VP and General Manager, Buff, Inc. “Featuring our most popular winter headwear products, this collection provides fans with a way to support their favorite teams and be protected from the elements as they engage in the cold-weather activities they love.”

The BUFF® USSA collection consists of a U.S. Ski Team Polar Buff, a U.S. Snowboarding Flake Tech Fleece Bandana and three UV BUFF® styles featuring a unique design for all three brands. The BUFF® USSA Collection is available now at

The BUFF® brand and product lines are a great addition to our team of USSA licensed offerings,” said USSA Chief Marketing Officer Michael Jaquet, “These products are a must-have accessory for every skier and snowboarder. With each team brand represented with their own line, this is a great chance for us to drive revenue back to the athletes."

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.