USSA Programs
 

Bringing Sport to America Live

August, 2012

This month the USSA made an historical announcement about how we are bringing our sport to the American public. For the first time in recent World Cup history, the USSA and NBC Sports Network will broadcast alpine ski racing live to U.S. television audiences! It's a landmark move to bring greater relevance and value to our sports. And it's the first of a number of actions we are undertaking to increase the visibility of our athletes and sports.

In the partnership we announced this week, NBC Sports Network will broadcast live from the women's slalom at the Nature Valley Aspen Winternational as well as the men's giant slalom at the Audi Birds of Prey in Beaver Creek. The live coverage on NBC Sports Network will also be promoted on our already-established NBC programs as a lead-in.

Under the leadership of our new Chief Marketing Officer Mike Jaquet, our organization has engaged our media partner NBC at its highest management level, as well as international rightsholder Infront, over the past months to create a more impactful television presence. That schedule now features better time slots and more same weekend coverage than ever before.

It's the first of a number of steps we will be announcing to enhance our visibility through content distribution. This fall we will make a major digital announcement as well as additional specialty programming on network television. We anticipate expanding our live coverage to other sports through streaming this winter and television next year with some of our final Olympic qualifying events. And we will continue to work with NBC post Sochi.

Sincerely,

Bill Marolt
President and CEO
U.S. Ski and Snowboard Association