Alpine Programs

PR Communications and Marketing Resources

Public Relations, Communications and Marketing Principles:

  • All PR, communications and marketing efforts are guided by a consistent message reflective of your mission, vision, values and goals.
  • PR and communications are guided by a strategic plan.
  • All available communications outlets are properly utilized.
  • Marketing does not replace development or fundraising.
  • Marketing is targeted and employs social marketing techniques.
  • Materials are driven by the principles above and are cost effective.

Below are resources and information about best practices that will help USSA clubs meet these principles. For more in-depth access to these types of resources, as well as direct support, forums with other club leaders, resource sharing, potential deployment of Club Expert Consultants and other opportunities for developing your club, see USSA Club Certification.

RESOURCE Club Excellence Workshop (PR and Marketing) recording

RESOURCE Club Excellence Workshop - PowerPoint Slides

RESOURCE Club Marketing Plan

RESOURCE Media and Public Relations Resources

RESOURCE Marketing your Club for Attracting and Retaining Athletes

RESOURCE Data Management

RESOURCE Donor/Member Data and Database Management


Principles of USSA Club PR, Communications and Marketing
Center of Excellence
The Center of Excellence in Park City, UT, is a national training and education center providing world-class facilities and educational resources for the USSA's athletes, coaches, clubs and others.

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