SALT LAKE CITY (Aug. 2, 2012) – The U.S. Ski and Snowboard Association (USSA) announced a partnership with 2XU, a leading high performance compression sports apparel brand. The eight year agreement was made during the first day of the hugely anticipated Outdoor Retailer summer market in Salt Lake City and marks the brand as the Team's Official Compression Supplier.
Under the new 2XU sponsorship, U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes will wear 2XU Compression to train and recover.
"2XU compression apparel is a vital component for the recovery and training of our athletes," said USSA High Performance Director, Troy Flanagan. "The technology employed in the product will allow athletes the ability to recover faster, thus taking more advantage of training time to better prepare for competition. 2XU Compression is also a great asset to aid recovery and circulation during long travel times, which our athletes often face."
Athletes will wear 2XU Thermal Compression throughout the season for travel, recovery and training sessions. Additionally, an exclusive line of USSA licensed 2XU Compression will be launched during the 2013-2014 season.
"We always strive to find partners that share our core values of developing athletes to reach their full potential," said USSA Chief Marketing Officer, Michael Jaquet. "We have a great history with 2XU in doing this both on the snow and in the lab which makes this partnership a truly great one for both parties. We look forward to continuing a great working relationship with 2XU and our athletes and staff as we prepare our march to Sochi 2014."
The partnership marks a pivotal step for 2XU as it continues its foothold into North America’s elite sporting circles.
“The partnership represents the perfect performance marriage between the world’s most technical winter sports compression brand and the best snow athletes in the world,” said Johnny West, Director of Brand and Sports Marketing for 2XU North America. “The alliance will present new opportunities for retailers to enhance their in-store ranges by offering their customers precisely the same 2XU Compression garments utilized by the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes.”
Beyond the partnership with the USSA, 2XU will also be recognized as the Official Compression and Performance Apparel Partner for the Center of Excellence – USSA's national training and education facility located in Park City, Utah. Staff on the Center of Excellence athletic training floor will wear 2XU Compression and 2XU casual fitness apparel.
Aidan Clarke, 2XU’s Sales and Marketing Director, is equally proud of the brand’s latest endeavor. "We’re thrilled to partner with USSA in its relentless pursuit of U.S. alpine, snowboarding and freeskiing excellence. The physical demands for Olympic ski and snowboard hopefuls require the best in preparation, performance and recovery, and we’re honored to aid this need,” said Clarke.
ABOUT 2XU 2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport. For more information on 2XU and 2XU Compression including updates on its growing list of Official Partners, visit www.2xu.com.
Founded and based in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
ABOUT USSA: The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for developments in the sports. With a vision to make the USA the best in the world in skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, please visit www.ussa.org.